ON-LINE EDUCATION: DEVELOPING COMPETITIVE ADVANTAGE
Abstract
This article examines the evolution of on-line university programs in the United States and describes the key strategic challenges this new technology offers for existing universities. It suggests possible strategic plans for universities interested in gaining and sustaining a competitive advantage in the world of international distance learning.
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References
Distance Education at Degree-Granting Post-Secondary Institutions: 2000 – 2001 (2003), U.S. Department of Education, Institute of Education Sciences, National Center for Education Statistics. http://www.nces.ed.gov/surveys.
Allen, I. E., & Seaman, J. (2006), Making the grade: On-line education in the United States, 2006, Alfred P. Sloan Foundation, Sloan Consortium, www.sloan-c.org.
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Li, Q. (2007), Student and teacher views about technology: A tale of two cities? Journal of Research on Technology in Education, 39(4), pp. 377 – 397.
Roberts, D. F., Kelley, C. L., & Medlin, B. D. (2007), Factors influencing accounting faculty members’ decision to adopt technology in the classroom, College Student Journal, 41(2), pp. 423 – 435.
Stafford, F.T., & Lindsey, K.L. (2007), IP teleconferencing in the wired classroom: Gratifications for distance education, Journal of Information Systems Education, 18(2), pp. 227 – 232.
Onkvisit, S., & Shaw, J. J. (1989). Product life cycles and product management. New York: Quorum Books.
Asia-Pacific E-Learning Alliance (United Nations) (2002), A report on e-learning and best practices.
Carr, N. G. (2004), Does IT matter?: Information technology and the corrosion of competitive advantage, Harvard Business School Publishing Corporation, Boston.
Distance Education at Degree-Granting Post-Secondary Institutions: 2000 – 2001 (2003), U.S. Department of Education, Institute of Education Sciences, National Center for Education Statistics. http://www.nces.ed.gov/surveys.
Allen, I. E., & Seaman, J. (2006), Making the grade: On-line education in the United States, 2006, Alfred P. Sloan Foundation, Sloan Consortium, www.sloan-c.org.
Wan, Z., Fang, Y., & Neufeld, D. J. (2007), The role of information technology in technology-mediated learning: A review of the past for the future, Journal of Information Systems Education, 18 (2), pp. 183 – 192.
D’Angelo, M. D., & Woosley, S. A. (2007), Technology in the classroom: Friend or foe? Education, 127(4), pp. 462 – 471.
Li, Q. (2007), Student and teacher views about technology: A tale of two cities? Journal of Research on Technology in Education, 39(4), pp. 377 – 397.
Roberts, D. F., Kelley, C. L., & Medlin, B. D. (2007), Factors influencing accounting faculty members’ decision to adopt technology in the classroom, College Student Journal, 41(2), pp. 423 – 435.
Stafford, F.T., & Lindsey, K.L. (2007), IP teleconferencing in the wired classroom: Gratifications for distance education, Journal of Information Systems Education, 18(2), pp. 227 – 232.
Onkvisit, S., & Shaw, J. J. (1989). Product life cycles and product management. New York: Quorum Books.
Asia-Pacific E-Learning Alliance (United Nations) (2002), A report on e-learning and best practices.
Carr, N. G. (2004), Does IT matter?: Information technology and the corrosion of competitive advantage, Harvard Business School Publishing Corporation, Boston.
