EDUCATIONAL SOFTWARE PROMOTION AND DISTRIBUTIONON THE UKRAINIAN MARKET

Authors

DOI:

https://doi.org/10.14308/ite000409

Keywords:

marketing, educational software, promotion, Ukrainian market, advertising

Abstract

     The article considers the legislative requirements and features of distribution of the pedagogical software, a condition of the market of this production in Ukraine; the main actions for sales promotion and the advertising, optimization of marketing communications for the pedagogical software developers.

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Published

05.12.2013

Issue

No. 15 (2013): Journal of Information Technologies in Education (ITE)

Section

Articles

License

Ліцензія Creative Commons

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite

EDUCATIONAL SOFTWARE PROMOTION AND DISTRIBUTIONON THE UKRAINIAN MARKET. (2013). Journal of Information Technologies in Education (ITE), 15, 210-220. https://doi.org/10.14308/ite000409

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